Raising Funds, Building Community: My Journey with the Trot for Trans Visibility

As a professional fundraiser, I’ve spent years working behind the scenes to support causes that make a difference in our world. I’ve raised funds for organizations large and small, always from the perspective of advocating for others. But recently, I found myself on the other side of the equation—fundraising from my own network and in my personal time. It was a different kind of experience, one that brought both challenges and rewards. But more than anything, it deepened my appreciation for the incredible power of community and why supporting causes we care about is not only important but, in some cases, urgent.

This year, I decided to raise funds for something that is incredibly important to me: transgender equality. Specifically, I raised money for Trans Legal Aid Clinic Texas, a vital organization that provides legal support to transgender people in Texas. This fundraising was connected to the Trot For Trans Visibility, a 5K run designed to raise awareness and funds for this essential cause.

It’s hard to ignore the urgency of supporting the transgender community in Texas right now. With ongoing legislative attacks against trans rights, particularly those that target healthcare access, youth sports participation, and basic civil protections, the fight for equality feels more crucial than ever. Texas, a state that has become a battleground for these rights, is in desperate need of support for transgender individuals who are being marginalized and harmed by discriminatory laws.

Why Fundraising from Your Community Matters

When I decided to take this step, I realized that fundraising isn’t just about raising money—it’s about raising awareness, building solidarity, and creating connections that unite us for a common cause. And when we engage our own communities in this process, it amplifies the impact.

Here are a few reasons why I believe fundraising from your network can be such a powerful and meaningful experience:

1. Bringing People Together

   At its core, fundraising isn’t just transactional—it’s about building a sense of community. By reaching out to my friends, family, and colleagues, I didn’t just ask for donations; I invited them to be part of a larger movement. There is something truly special about seeing people come together to support something that they believe in, especially when that cause has such tangible effects on the lives of real people. When you fundraise for a cause you care about, you’re also providing an opportunity for others to feel connected to something bigger than themselves. It’s an invitation to be part of a solution, not just bystanders.

   
   

2. A Personal Connection to the Cause

   Fundraising for a cause that matters deeply to you is a game changer. There’s no substitute for that personal passion and conviction. As a professional fundraiser, I’ve often worked with organizations and campaigns that I’ve supported intellectually and philosophically. But this was different. This was personal. I’m a proud ally to the transgender community, and the political landscape in Texas has made me realize how important it is to use every available avenue to raise visibility and support. I didn’t just fundraise because it is my day job—I fundraised because I truly care about these issues and because the stakes for transgender people in Texas are higher than ever before.

   
   

3. Creating Impact in a Challenging Climate

   With so many attacks on trans rights happening across the country, especially in Texas, the role of organizations like TLAC cannot be overstated. TLAC offers pro bono support to those facing legal challenges because of their gender identity. The money we raised through this effort will directly benefit individuals who are trying to navigate the often complicated and daunting legal system. This is not just about symbolic support—it’s about creating tangible change in the lives of people who need it most.

   
   

4. Fundraising is a Joyful Act of Giving

   In a time when much of the news we consume is filled with division and uncertainty, there is something undeniably joyful about coming together to support a cause. Fundraising brings out the best in people, whether it’s through donations, volunteering time, or spreading the word. I was touched by the outpouring of support from my own network, from people who are both directly involved in the LGBTQ+ community and those who are allies looking for ways to help. It made me realize that when people feel they can make a difference, they step up.

   
   

   I want to give a special shout out to my mother who raised over $100 from her walking club in support of this cause. It was truly inspiring to see how much love and support flowed in from her community. Moreover, the largest donation to the campaign came unexpectedly and from a former colleague I haven't spoken to in years. It was a kind reminder that there are always people out there who care, even when you least expect it. Finally, a huge thank you to my partner, Caleb. He not only cheered me on from the beginning, he surprised me with a donation that brought me to my final monetary goal. Sometimes, acts of generosity come from the most unexpected places, reaffirming that kindness and compassion can appear when we need it the most. Thank you thank you!

   
   

5. Fostering Long-Term Relationships

   Fundraising is a unique opportunity to strengthen relationships with those around you. Whether it’s through a shared commitment to a cause, showing up at a fundraising event like the Trot For Trans Visibility, or even just discussing the impact of the cause, these moments build deeper, more meaningful connections. It’s about creating a lasting ripple effect, where the act of giving doesn’t just end with a donation but continues as people stay informed, engaged, and ready to act when called upon.

   
   

The Takeaway: Fundraising for What You Believe In

In the end, fundraising is much more than a financial transaction. It’s an opportunity to advocate for the causes that matter to you, build a network of passionate supporters, and make an impact on issues that need urgent attention. My experience fundraising for Trans Legal Aid Clinic Texas during the Trot For Trans Visibility was a reminder of why we do this work in the first place: to create change, foster community, and support those who need it most.

As we face an uncertain political future, it’s critical that we continue to support organizations and causes that provide vital resources for marginalized communities. Whether through a 5K run, a donation drive, or a simple conversation, fundraising is a tool we can all use to stand up for what’s right—and to bring our communities together in the process.

I am incredibly proud of raising over $3,000 with the support of 63 amazing people. It’s not just the amount that fills me with pride, but the fact that so many individuals came together to contribute to something meaningful. Every donation, no matter the size, represents a shared belief in the cause and a commitment to making a difference. This accomplishment reminds me of the power of community and how collective action can bring about real change.

So, if you’ve ever considered fundraising for a cause that matters to you, I encourage you to take that step. The rewards are greater than you might imagine, both for the cause and for the connections you’ll make along the way. Together, we can be a powerful force for change.

PS- I want to extend my heartfelt thanks to everyone who contributed to this campaign. Your generosity, whether through a donation or simply sharing your support, means the world to me. It’s because of people like you that we are able to make a real difference. Every donation, big or small, has a lasting impact, and your kindness is a reminder of the strength of community and the power of coming together for a good cause. Thank you for your unwavering support and for making this journey possible.

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Juliana M. Weissbein, CFRE is a respected leader and decision influencer in regard to fundraising operations best practices. With over a decade of experience, Juliana thrives on professional growth, team success, measurable results, and inspiring fundraisers to utilize data-based strategies. Juliana currently serves as the Associate Director of Development Operations at Planned Parenthood Federation of America. She has served as an AFP Global Board Member, AFP Global's 2019 Outstanding Young Professional Fundraiser and is a member of the AFP Global Women's Impact Initiative. Juliana is immediate past chair of the AFP New York City chapter’s Emerging Leaders Committee and currently serves on the chapter’s board chairing their mentorship program. She resides in Houston, TX and never turns down a good kombucha.